Continuing our guest lecture, Mr. Duffy continues to talk about new media. He names a number of postitives and negatives of new media.
The positives include:
- everything is archived: when people have questions they are able to go to Michigan Radio's website; online archives also help to lower the workload for journalists
- connecting to the audience: Facebook friends can voice their opinion, online chat forums and Q and A sessions
- Promotion
- Crowd sourcing: this involves using the crowd that exists on your website as sources. Mr. Duffy gave the example that when GM announced that it was closing dealerships in Michigan, they went to Twitter to find out which dealerships had "gotten the letter."
- speed
The negatives include:
- overworked and undermanned staff and always having to work at a constant pace
- not enough money to do it right
- The 'so what' factor: is 3000 Facebook friends really important?
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