After looking at state excise tax rates for cigarettes, I have become intrigued with the relationship between smoking and recession. I will continue to delve into how smoking rates and cigarette sales are affected by recession. Common sense would say that cigarette sales would decline in recession. Smoking cigarettes is not necessary for survival, so when Americans have to make budget cuts, shouldn't cigarettes be the first to go? Not necessarily.
Philip Morris International (PM) said its earnings rose 23% in the second quarter and it raised its earnings forecast for this year, saying it had not been affected by inflationary pressures like other consumer products companies.
"Cigarettes in general can withstand such an environment better than many consumer products," Chief Financial Officer Hermann Waldemer said at the time.
Although these statistics are from August 2008, a more recent stock update from October 2009 reports that although volumes disappoint for Philip Morris and RJ Reynolds in the past 3rd quarter, their profits are beating expectations of analysts. CNNMoney.com also reports Philip Morris International as #14 in the Fortune 500's Biggest Winners.
I also found a more recent article from BBCNews.com that says that many smokers have been unable to quit because of increased stress caused from financial worries. Its findings are reported from a study of 877 smokers and ex-smokers commissioned by McNeil Products Ltd, which makes nicotine replacement therapy products. Although this study has interesting findings, knowing McNeil Products manufactures nicotine replacement therapy products may expose a potential conflict of interest. The company may hope to exploit people's increased stress levels by telling them they can quit smoking but still relieve their stress with their nicotine therapy products. However, the poll in the article did find that people are willing to cut in other areas in order to continue smoking, a fact I found interesting:
"Some 42% of respondents admitted they were more likely to cut spending on clothes, and 21% said they were more likely to try to cut down their weekly supermarket shop."
An article from Reuters written in March this year offers support for the other end of this argument, proposing that a big hike in the federal tax on cigarettes will lead to decreased smoking rates:
Danny McGoldrick, the Campaign for Tobacco-Free Kids advocacy group's vice president for research, said the formula is simple: as prices rise, fewer people buy cigarettes.
McGoldrick forecast the tax hike will persuade just over 1 million current smokers to quit and prevent 2 million children from starting. These changes will avert about 905,000 smoking-related deaths and save $44.5 billion in healthcare expenses over time, McGoldrick predicted.
The article also notes that U.S. smoking rates have been slowly declining for decades and that rates are often higher where state tobacco rates are lower.
Are smoking rates completely determined by economics, or do other factors play a role in the big picture of why choose or choose not to smoke? What is more important to consumers, losing their hard earned cash or losing their sanity?

